Graphic Design:
Assists the organization in creating engaging, and on-brand graphic artwork for the website, social media, advertisement, outreach, and email communications to capture the attention of LTP’s target audience and communicate the message of the brand and mission.
*Background check required
Goals:
Works closely with Marketing Team, fellow Graphic Artists, Enterprise Team, and Event Team to create and ensure consistent messages, branding, and products
Designs and prints electronic media such as graphics and logos
Designs templates, photos, and graphics for website, email marketing, newsletters, mailing materials, and more!
Stays up to date on technology and image editing software
Interviews, hires, and trains design staff members
Study design briefs and determine requirements
Schedule projects and define budget constraints
Conceptualize visuals based on requirements
Prepare rough drafts and present ideas
Develop illustrations, logos and other designs using software or by hand
Use the appropriate colors and layouts for each graphic
Work with copywriters and creative director to produce final design
Test graphics across various media
Amend designs after feedback
Ensure final graphics and layouts are visually appealing and on-brand
Create processes for defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos
Learning Objectives:
Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
A keen eye for aesthetics and details
Excellent communication skills
Ability to work methodically and meet deadlines
Degree in Design, Fine Arts or related field is a plus
Have a creative flair and a strong ability to translate messages into design.
Passionate about furthering the mission of The Little Tree Project
Email Marketing Manager:
Assists the organization in communicating via email to LTP’s email audience - donors, volunteers, board members, newsletter recipients.
*Background check required
Goals:
Create email marketing strategy, paying attention to newsletters, holidays, events, and sales
Create and schedule emails to be sent to correct audience (newsletter sign-ups only, volunteers only, board members only, etc)
Ensure connection of MailChimp and website is working properly
Collaborate with other teams to ensure brand consistency
Create content for each email campaign - communicating with necessary members of the team to obtain accurate information
Learning Objectives:
Knowledge of MailChimp and email marketing strategies
Ability to deliver creative content (text, image and video)
Excellent communication skills
Knowledge of online marketing channels⠀
Teachable⠀
Resourceful⠀
Advertisement:
Assists the organization in creating marketing materials such as business cards, info cards, posters, flyers, brochures, etc and developing unique and exciting campaigns.
*Background check required
Goals:
Collaborates with necessary teams to establish project objectives, delegate tasks to appropriate team members, direct research, analyze data, and evaluate projects to ensure they properly represent the brand and achieve the desired results.
Takes inventory of marketing materials, ordering more if needed
Collaborates with graphic design and necessary teams to create new materials for campaigns, fundraisers, events, etc
Creates marketing communication that gets the attention of our target audience
Ensures all materials are the correct file type, size, and pixellation for printing
Focused on raising awareness and building interest in the mission of Little Tree Project
Learning Objectives:
detail-oriented,
creative, and
collaborative problem solver
outstanding communication and project management skills.
Marketing Research:
Assists the organization in communicating accurate and up-to-date research, statistics, and facts to our community.
*Background check required
Goals:
Monitor and forecast marketing and sales trends.
Assist in the development of marketing plans.
Conduct research on specific market conditions.
Analyze demographic preferences to determine the potential sales of a LTP product or service.
Analyze prices, methods of marketing and distribution.
Measure the effectiveness of marketing programs and strategies.
Devise and evaluate methods for data collection.
Gather data on consumers, competitors and market conditions.
Use statistical software to analyze and interpret data.
Maintain strict confidentiality of sensitive information.
Simplify complex data into a user-friendly format such as graphs, charts and other visual aids.
Prepare and present reports to management.
Learning Objectives:
Analytical thinker with strong theoretical and research proficiencies.
Ability to comprehend and interpret competitor strategies and consumer behavior.
Thorough knowledge of marketing programs and strategies.
Ability to gather large amounts of data and convert it into meaningful analysis.
Solid organizational skills and detail oriented.
Strong proficiency in math, web analytics and business research tools.
Excellent written and verbal communication skills.
Ability to simplify complex information into a user-friendly format.
Proficient in Google Suite, databases and statistical packages.
Website Manager:
Assists the organization in maintaining LTP’s website and communicating our mission to online visitors.
*Background check required
Goals:
Manage website design and operations
Add and schedule events
Schedule discounts and create corresponding promo codes, communicating with the social media and sales team
Collaborate with other teams to ensure brand consistency
Learning Objectives:
Knowledge of Squarespace and GoDaddy platforms
Ability to deliver creative content (text, image and video)
Excellent communication skills
Knowledge of online marketing channels
Passionate about the fight against human trafficking
Eager to educate LTP’s audience of their mission in the fight against human trafficking ⠀
Teachable⠀
Resourceful⠀